"How do you come up with your fragrances?", people ask. Well, it's not as easy as one might think...
We start off with ideas - some of them kind of weird, some of them kind of unexpected, some of them kind of beautiful, some of them kind of nostalgic. We review trends in fragrance, fashion, home design and food. We experience scent when we travel, when we shop, when we interact with others or walk the dogs. We study our competition. We listen to our customers.
We think flowers: jasmine, peony, honeysuckle, lily.
We think herbs: sage, basil, rosemary, lavender.
We think fruit: black fig, apple, plum, grapefruit.
We think memories: leather, ocean breezes, rainstorms, baking.
We think spices: cinnamon, vanilla, star anise, pepper.
We think plants: bamboo, cedar wood, mahogany, oak.
We think exotic: patchouli, sandalwood, ginger, rosewood.
Then we mix and blend essential oils and perfume oils, adding and removing and breathing it all in. Most of the blends don't work at all - too strong, too weak, not enough of anything, too much of something.
But some of them do work, and that is the magic, the alchemy of scent. Each scent evokes memory, is personal, is transporting. And creates the 'wow' moment - when you say "this is it" - and we add it to the line.